Strategic Partnership Between Hotelforex & Touristica

Press Release

July 16th. 2021

STRATEGIC PARTNERSHIP BETWEEN HOTELFOREX & TOURISTICA - DIANA TRAVEL

A new booking system for a new era

Restrictions are lifted and all we need is a vacation!

HotelForex helps the hotel and booking industry to emerge stronger from the crisis. Ready for a new era, based on the Haggle model.

Real-time haggling of hotel rooms

From now on, supply and demand of hotels will come together on a new platform, based on the interests of both the hotel industry and travelers.

HotelForex is an innovative online travel platform that adapts the old custom of haggling to the tourism industry, allowing both travelers and travel managers to haggle and meet. Using AI-powered automation, HotelForex is able to reduce operating costs and pass the savings on to travelers as price discounts.

This matching of supply and demand is done in real time and fully automated. Compare it to a stock exchange, which is fundamentally different from an auction model. The Haggle model allows the customer to book a hotel for the price they want and not for the price they are offered. The model represents nothing less than a revolution for the hospitality industry.

More bookings with less effort

Melih Baş, CEO of HotelForex and raised in the hotel sector, says the industry needs an accelerator after the pandemic. ‘HotelForex was created precisely for this need. Successful booking sites charge high fees, even when large discounts are given to travellers. The market, not only the hotelier but also the travellers, are ready for this total renewal; a completely transparent system. We have digitalised the old haggling habit and restored the direct relationship between travellers and hotelier. Our system offers all kinds of advantages that will contribute to a rapid recovery of the sector and ensure a structural improvement.

The optimal pricing for that moment is determined based on current haggles. We have optimised all systems in such a way that we significantly reduce the hotelier's workload, while giving him back his independence.’

Strong strategic partnership

Today, HotelForex has signed a strategic partnership with Touristica Travel Agency, which increases its quality service with a sustainable understanding, and Diana Travel, which has left behind 44 years.

About:

HotelForex was founded in 2018 in Wilmington, Delaware, USA.

The headquarters of HotelForex Turkey is in Istanbul. Turkey is the first region that will form the basis for a globally planned rollout of the Haggle model.

Touristica Travel Agencies serves all of Turkey with 350 branches. The company was awarded as a “Customer-oriented Company” by the Ministry of Customs and Trade of the Republic of Turkey.

Diana Travel is the authorized Turkish representative for many major European travel companies.

Diana Travel was established in 1977 in Kusadasi and the first step into the business world was providing ferry crossings between Samos and Kuşadası and organizing daily tours to the historical sites. When charter flights to Izmir Airport began, Diana Travel led the way in the development of the Turkish tourism industry by convincing European tour operators already operating in Samos to start operating charter flights to Izmir Airport. Thus, Diana Travel started representing and handling established European tour operator companies like Easyjet holidays, Pegase, Bentour Reisen, Tourenia, Secret Escapes, Voyage Prive and Nakhal Tours.

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For more information: [email protected]